• The Juice Cleanse

The Juice Cleanse

SERVICES

Identity
Art Direction
Packaging
Online

The Juice Cleanse is The Juice Truck’s latest product to launch in Vancouver BC. The Juice Truck engaged Glasfurd & Walker to work on positioning, naming, identity, packaging, and art direction as an extension of their already successful brand. The brand is not focussed around a diet or starvation cleanse and were carefully formulated with their nutritionist to achieve maximum results, with flavour and taste being of primary importance. A health conscious and ethical approach to cleansing needed to be communicated in an educational, yet light hearted and friendly way.The brand language is a development and extension of the Juice Truck identity that uses light humour and direct, no-fuss language and iconography to communicate their products offer.