• Beta 5
  • Beta 5
  • Beta 5

Beta 5

SERVICES

Identity
Art Direction
Packaging
Website
Signage

RECOGNITION

Wallpaper Magazine
Branding Typography
Unpack Me!
The Dieline
Lovely Package

Established in 2011, Beta 5 creates small batch, artisanal chocolates, confectionery, baked goods and preserves. Glasfurd & Walker worked with Beta 5 to create brand design, art direction and packaging for their core range and seasonal products. The name, Beta 5, comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate. As a result, the identity reflects this approach to the chocolate making process – a careful blend of science and craftsmanship.The packaging design was a carefully considered and executed aspect of the brand development. Understated and refined, the packaging doesn’t distract from beauty and vibrancy of the products inside them which are an exciting discovery.