• Ask for Luigi
  • Ask for Luigi

Ask for Luigi


Art Direction

Ask for Luigi is a casual and intimate Italian-inspired restaurant, specializing in fresh hand made pasta and small plates. In creating the identity & brand design for the restaurant, Glasfurd & Walker created a custom typeface to play against the whimsical and charming name.

The name “Ask for Luigi” is the idea that we are always more inclined to have a better experience when we go where we know somebody, or when a friend sends us to see someone they know. Through this idea the restaurant hopes to create an atmosphere where each guest feels like they are being looked after by someone who personally cares about their experience by providing the best in food, service and ambience.