• Big Brand Theory

Meat & Bread showcased in Big Brand Theory.

“Big Brand Theory is a spectacular “best of” compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. “Case studies” over 100 projects for key players such as Adidas, Converse, Starbucks, Nike, Issey Miyake, Lacoste, Levi’s, PUMA, Sony and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nike’s featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.”