Identity and brand design for Gastown's latest addition to the neighbourhood, Meat & Bread.

The studio was approached to create a strong, masculine identity and brand design which communicates the restaurant’s simple and uncomplicated offer.

With a focus on a daily roasted meat, a visual system was needed to communicate what was on offer each day. For this, a series of icons was created which complimented the core logo and extended the identity onto packaging for products and take out.

The design had to be clean and minimal with a timeless aspect to the identity without feeling “retro”. Strength through simplicity was the ultimate mandate.


www.meatandbread.ca