Big Room has launched a campaign to acquire and manage .eco, a new generic top level domain (gTLD) for the global sustainability and environmental communities.

The launch is a culmination of more than 2 years work by Big Room Inc., as well as almost 12 months of research, strategy, conceptual, artistic direction, design and production by Glasfurd & Walker.

The creation and communication of the brand design was predicated on two key concepts: it must speak to both the IT and the sustainability communities, and that "green" branding doesn't have to fall into stereotypes so often seen today in order to be clear in its positioning and offer.

Once establishing the parameters for conceptualising the brand through a rigorous research and strategy phase, the core identity and basic brand language was applied to the greater campaign elements such as the website, video and print based promotional collateral as well as corporate and policy documentation.

Collaboration: Web development/implementation by Strangebirdlabs.

Services: Concept, identity, brand design, artistic direction, interactive, print and merchandise design.