Glasfurd & Walker have created a brand indicative of the Atelier's progressive and contemporary ethos, whilst drawing on its historic location of the Midland rail yards. This informed the development of the website, print based communication and promotional collateral, signage and more recently the exhibition design for the atelier's in house designers. We continue to work with MA on its greater brand development, communication and promotion leading up to and after its launch.
Visit: www.midlandatelier.com
Services: Concept, identity and brand creation, artistic direction, exhibition design, print and interactive design. Collaboration: Web development/implementation by Building Block.