FORM is Western Australia’s dedicated creative and cultural development organization that works to enhance the state's economic strengths through social, cultural and creative capacity building projects.

From top level government to grass roots initiatives, FORM's range of programming and scope of initiatives crosses the state and the globe. The issue they faced was in their ability to properly communicate this in a comprehensive and consistent manner. Communication was disparate in both message and aesthetic.

Glasfurd & Walker were tasked with addressing these issues. A full brand audit was completed, which identified the key areas to address. A new brand and graphic language were created, the website was completely restructured and redesigned and a comprehensive marketing package was created to extend the new brand and promote both the organisation as a whole, and it's individual projects and initiatives.

Glasfurd & Walker continue to supply ongoing creative services to FORM across all of the projects and departments, from place and urban activation to indigenous and regional development.

Visit www.form.net.au

Collaboration: Web development/implementation by Strangebirdlabs.
Services: Concept, artistic direction, brand development, print and interactive design.